Reflecting the breadth of its mobility vision, Toyota Iraq has taken part in the Erbil Auto Show, held at Sami Abdulrahman Park in Erbil from February 5 to 8, 2026. The participation features an integrated showcase bringing together three key brands: Toyota, Toyota GR, and Lexus, offering visitors an interactive experience that highlighted a diverse range of products and mobility solutions tailored to the needs of various customer segments.
Toyota Iraq’s participation forms part of its broader strategy to strengthen its presence across Iraqi markets and support its dealer network by engaging more closely with customers and presenting the latest vehicle models and mobility solutions. The showcase also aimed to drive momentum for newly introduced models while reinforcing Toyota’s position as a brand built on an integrated approach that combines product quality, service excellence, and long-term customer relationships.
The Toyota Iraq booth featured a wide selection of vehicles and technologies, including five Toyota models—Camry, Urban Cruiser, Prado, Land Cruiser 300, and Land Cruiser 300 Hybrid—alongside three Lexus models: LX700h, RXh, and NXh. The performance-oriented side of the brand was represented through three Toyota GR models: GR 86, GR Yaris, and Hilux GR. In addition, the booth included a half-cut technical display designed to explain Hybrid Electric Vehicle (HEV) systems, simplifying technical concepts and highlighting the role of these technologies in improving efficiency and reducing fuel consumption.
Toyota Iraq’s presence at the Erbil Autoshow is characterized by a practical and engaging approach, with a strong focus on direct interaction with visitors. The booth serves as a platform for presenting brand initiatives in a clear and accessible manner, hosting discussions with attendees and partners, and welcoming official delegations, reflecting Toyota’s commitment to building trust-based, long-term relationships.
Through this participation, Toyota Iraq pushes forward its dedication to delivering high standards of customer service, pursuing multiple pathways to support environmental sustainability, and expanding its network across Iraq. These efforts continue to strengthen Toyota’s position as a trusted automotive brand that meets current market expectations while preparing for future mobility demands.
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