Toyota Iraq Company for Trading and Services of Vehicles, Ltd. signed an agreement at its headquarters in Baghdad, appointing Ms. Najla Emad as the company’s official brand ambassador for the Toyota brand. This step reflects Toyota Iraq’s direction toward celebrating outstanding sporting achievements and leveraging their positive impact to strengthen brand image and connect it with inspiring success stories. The agreement aligns with Toyota Iraq’s vision of supporting influential role models who embody determination and excellence, and of reinforcing the brand’s presence within a context centered on performance and achievement.
This event also highlights Toyota Iraq’s interest in spotlighting sports achievements as genuine platforms for inspiring society, and in presenting individuals who have succeeded in turning challenges into tangible accomplishments. Ms. Najla Emad, an Iraqi para-athlete, represents an advanced model of this direction, having achieved a series of accomplishments, including winning the gold medal in table tennis at the 2024 Summer Olympic Games, alongside consecutive victories and first-place finishes that have solidified her position as one of the most influential sporting figures at both local and international levels.
The event included presenting Ms. Najla Emad with a modern wheelchair equipped with the specialized Yoshi-e wheel, as part of Toyota Iraq’s efforts to advance the concept of mobility for all by providing practical solutions that keep pace with the requirements of professional sports performance and the needs of the community. This initiative falls within the company’s vision of leveraging advanced technologies to support athletes and empower them to continue their journeys more effectively, through solutions grounded in a practical understanding of user needs and reflecting Toyota’s philosophy of innovation and continuous development.
Mr. Sardar Al-Bebany, President of Toyota Iraq, affirmed that this step reflects the company’s commitment to supporting sporting role models who represent willpower and excellence. He noted that choosing Najla Emad as a brand ambassador is based on her distinguished track record and her ability to transform challenges into measurable success.
He added: “Partnering with champion Najla Emad reflects Toyota Iraq’s belief that true achievement is the result of determination and disciplined effort. Najla is an inspiring athletic role model who has proven her presence through performance and results, which aligns with our direction to support individuals who make a difference and leave a lasting impact.”
Mr. Tadashi Tanimoto, Chief Executive Officer of Toyota Iraq, explained that sport is a natural extension of the company’s philosophy of continuous improvement, emphasizing the importance of delivering these values to society through successful and inspiring role models.
He continued: “At Toyota, we believe athletes embody the essence of challenge and self-development. These are the same principles at the heart of the Kaizen philosophy of continuous improvement, and we are proud to see this message reach the community through true champions.”
This agreement reaffirms Toyota Iraq’s approach as a leading institution whose role goes beyond providing vehicles to supporting initiatives that promote a culture of achievement and excellence. By appointing Ms. NajlaEmad as a brand ambassador, Toyota Iraq continues to reinforce its vision of empowering individuals and strengthening the positive presence of Toyota’s brands through real success stories built on perseverance and commitment.
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