Toyota Iraq, in collaboration with Al-Emlaq Al-Ahmar Company, announced the official opening of Toyota’s new service station in the city of Al-Najaf. Strategically located on Airport Street in Al-Ameer District’s service road near Al-Wafi warehouse, the new facility marks an important step in Toyota Iraq’s strategy to expand its service network across the country. The initiative reinforces the company’s commitment to Japanese quality standards and its mission to deliver comprehensive automotive solutions to Toyota owners in every Iraqi province.
The inauguration ceremony was attended by several distinguished figures, including the Governor of Al-Najaf, Mr. Youssef Kanawi, the Ambassador of Japan to Iraq, H.E. Akira Endo, the Chief Executive Officer of Toyota Iraq, Mr. Tadashi Tanimoto, and the General Manager of Al-Emlaq Al-Ahmar Company, Mr. Mokhlis Aziz. The event began with an official ribbon-cutting ceremony followed by a guided tour of the new station’s advanced maintenance facilities, where guests explored the contemporary service areas equipped with the latest globally certified Japanese technologies. The ceremony also featured welcoming remarks that emphasized the project’s importance in supporting local communities and advancing Iraq’s automotive and service sectors.
The new station is part of a broader strategic plan aimed at enhancing Toyota’s after-sales network and deepening customer trust in the brand. Its operations focus on improving service standards by reducing waiting times, accelerating response efficiency, and providing certified maintenance services that meet Toyota’s highest global benchmarks. Additionally, the facility supports the growing number of Toyota owners in Al-Najaf and neighboring regions by ensuring seamless technical operations delivered by highly trained professionals using advanced diagnostic tools, guaranteeing an exceptional customer experience from the moment they arrive until their vehicles are returned.
Mr. Tadashi Tanimoto, Chief Executive Officer of Toyota Iraq, stated: “Najaf has always been an important city for us, known for its growth, heritage, and opportunities. With our main AEA branch already serving the community, this new service workshop marks another step in our journey to deliver the ‘Best in Town’ experience. Our goal isn’t to become the best in the world, but to be the best in every city we serve. By doing so, excellence naturally spreads, from each city where we provide the highest quality service, to every corner of Iraq.”
Mr. Mokhlis Aziz, General Manager of Al-Emlaq Al-Ahmar General Trading Company, added: “This station represents the result of diligent work and a clear vision to deliver an exceptional experience for our customers in Al-Najaf. We have ensured that every aspect of this facility reflects Toyota’s global quality standards and embodies our commitment to advancing after-sales services in Iraq. The presence of the Japanese Ambassador today symbolizes the strength of the partnership between our nations and our shared pursuit of innovation and excellence alongside Toyota.”
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